Why something like Trump was inevitable

The systematic displacement of real politics with political consumerism, the replacement of leaders with media celebrities, and the real domination of the spectacle in every aspect of American society are fundamental trends of post-modernity itself; they were first undeniably visible in American presidential politics with Ronald Reagan and finally developed into the most extreme form with Obama, who was more of a marketing hologram than a traditional politician. Trump is the apogee of this phenomenon. Now the spectacle is openly taking political power. This “mechanism” is switching places with its master.

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