Violence in the modern world is becoming soft and elegant, adopting the latest discoveries in the field of art, science, engineering and information technology. But it is not enough to subdue the enemy will, it should be disarmed. This is the case in information and psychological wars. Here the most important means to achieve this goal are language and images. It is in the “corrupt language” some scholars see the essence of sophistry. In “the corruption of the words” and, to put it scientifically, the destruction of the semiotic structure of a sign loses its communicative character and touch with reality.